Welcome to Moda Fabrics!

Sarah Watts

Sarah Watts

When your means are limited, the most valuable weapon to have in your creative arsenal is imagination – something Atlanta-based designer Sarah Watts has in spades. “We were always drawing to pass the time,” she says of her childhood. “Making things, inventing things like playhouses and creating things out of nothing. Art was a very welcome and encouraging thing for us. It was a steady passion that helped me get through the toughest times." As early as high school, Sarah’s entrepreneurial spirit drove her to sell artwork and find ways to make a living off of her creative wares. “I had to help my parents with the bills at a young age. I would sell custom posters for people, draw them as characters, and even did window painting for the holidays. That’s how I first realized, ‘Oh, this could be my career.’”

Sarah graduated with a major in illustration from Ringling College and landed her first design gig at a children’s brand designing baby clothes, but soon yearned for freedom and space to develop a style all her own. When she received an offer to design her own collection for Blend Fabrics, she took the leap into exploring her personal style and design process, and soon after, joined the team at Cotton+Steel as a founding designer. “When I got into the fabric industry, I fell in love with it – hard. And then when I met the Ruby Star ladies, the energy right off the bat was amazing… The undertone of the whole industry is togetherness and working.”

Since then, Sarah has launched a new stationery brand with her husband and daughter called Craftedmoon. It has always been a fantasy for Sarah to own a paper goods company, and she finally had the guts to make it happen. (Cat lovers, sewists and yarn collectors rejoice!) Craftedmoon specializes in eco-friendly stationery and gifts for the crafty homebody that feature relatable threads of humor, inspiring quotes and an occasional touch of darkness.

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Style Collection Name Swatch Page JPG Images Free Pattern In Stores
Rubystar Teddy And The Bears fcc_rss-teddy-and-the-bears.pdf jpg_rss-teddy-and-the-bears.zip 2024.10
Rubystar Picture Book fcc_rss-picture-book.pdf jpg_rss-picture-book.zip 2024.06
Rubystar Dog Park fcc_rss-dog-park.pdf jpg_rss-dog-park.zip 2024.05
Rubystar Backyard fcc_rss-backyard.pdf jpg_rss-backyard.zip 2023.10
Rubystar Reading Nook fcc_rss-reading-nook.pdf jpg_rss-reading-nook.zip 2023.04
Rubystar Firefly fcc_rss-firefly.pdf jpg_rss-firefly.zip 2022.09
Rubystar Twirl fcc_rss-twirl.pdf jpg_rss-twirl.zip 2022.09
Metro Spooky Darlings jpg_rss-spooky-darlings.zip 2022.06
Rubystar Florida Volume 2 fcc_rss-florida-vol-2.pdf jpg_rss-florida-vol-2.zip 2022.02
Rubystar Sugar fcc_rss-sugar.pdf jpg_rss-sugar.zip 2022.01
Rubystar Birthday jpg_rss-birthday.zip 2021.10
Rubystar 108" Cosmos jpg_rss-108-cosmos.zip 2021.10
Rubystar Peppermint Please fcc_rss-peppermint-please.pdf jpg_rss-peppermint-please.zip 2021.06
Rubystar Purl fcc_rss-purl.pdf jpg_Purl_RSS.zip 2021.03
Rubystar Candy Please 2020/fcc_rss-candy-please.pdf 2020/jpg_rss-candy-please.zip 2020.06
Rubystar Tiger Fly 2020/fcc_rss-tiger-fly.pdf 2020/jpg_rss-tiger-fly.zip 2020/fp_rss_magic-butterfly.pdf 2020.03
Rubystar Magic Unicorn Panel 2019/fcc_RSS.pdf 2019/jpg_rss-magic-unicorn-panel.zip 2019.07
Rubystar Crescent 2019/fcc_RSS.pdf 2019/jpg_rss-crescent.zip 2019/fp_rss_magic-butterfly.pdf 2019.07
Rubystar Brushed 2019/fcc_RSS.pdf 2019/jpg_rss-brushed.zip 2019.07